Client Background

Client: Top Home Retail E-Commerce Company

Industry: E-Commerce | Home Retail

Challenge: Manual content creation caused high costs, delays, and inconsistent brand/SEO experience.

The Challenge

Our Client faced significant hurdles in scaling content production:

📉 Slow Content Delivery: Copywriters work was taking up to 95% of the whole process

🔍 SEO: Lack of standardized optimization for keywords, meta tags, and internal links

🚫 Brand Misalignment: Tone of voice varied across product descriptions and articles

💸 High Costs: Content production expenses were high

🔒Data Safety: Keeping all company resources unavailable to others

The Solution

Datumo built AI-Driven SEO Content Generation Platform custom solution leveraging:

• Google Cloud Platform: Vertex AI, Gemini 1.5 Pro, and BigQuery for scalable, secure AI processing
• RAG Technology: Retrieval-Augmented Generation ensured brand-aligned, SEO-optimized outputs that are easy to expand/correct later
• Google Workspace Integration: Seamless content management via Sheets, Docs, and Forms

Key Features

✅ Tone of Voice Customization

✅ High Quality Content in seconds

✅ Full Data Security

✅ Perfect for SEO

Time to launch:

8 Weeks

Team:

Client: Marketing Manager, Content Manager

Datumo: ML Architect/Developer + Data Engineer

Phase

1. Infrastructure Setup - Terraform IaaC, GCP resource provisioning, security configurations.

2. AI Model Training - RAG implementation, tone-of-voice tuning, SEO rule integration

3. Tool Development - Google Workspace API integration, no-code UI for content managers

4. Testing & Deployment - Load testing (200 requests/minute), SEO compliance checks.

5. Training & Handover - Documentation, user workshops, and post-launch support.

Results

💰 75% Cost Reduction in content production

⏱️ 99% Faster content creation (from days to seconds)

🔍 100% SEO Compliance

🎯 100% Brand Alignment

Technologies Used

• Cloud: Google Cloud Platform (Vertex AI, Gemini 1.5 Pro, BigQuery)
• Tools: Terraform, Google Workspace APIs
• Security: SSO, 2FA, Data Encryption

Why This Matters for E-Commerce

• Competitive Edge: Dominate SEO rankings with AI-optimized content
• Future-Proofing: Autoscaling infrastructure adapted to your needs
• Data Sovereignty: Full control over proprietary data and AI models
• Intellectual Property: It’s cost for value, not services
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Ready to Transform Your Content Workflows?

More about - https://www.datumo.io/ai-content-generation

Let's Talk - https://www.datumo.io/contact