A major South Asian streaming service with millions of users sought to scale up user capacity, enhance content recommendations, and reduce costs. Facing data consolidation issues, latency, and high expenses, the Client aimed to revamp their architecture for increased growth. Datumo's solution enabled the platform to handle 50,000 requests per second, refined content recommendations through ML, optimized with open-source solutions, and streamlined analytics using Turnilo BI tool, all enhancing user experience and operational efficiency.